business expert in Florida

Famous trademarks are marks used in business that create an immediate connection in consumers’ minds with specific goods or services. For example, it is almost impossible not to associate the term Cola-Cola® with a dark-colored…

It is not rare to find family-owned companies or companies named after their founding member’s surnames. The history of entrepreneurship in the United States shows a long list of business names and brands associated with…

There are two options for trademark registration available to  Florida residents – it is possible to register at the state level with the Department of State or apply for a federal trademark with the United…

The closing of a real estate transaction is the moment when the buyer and the seller exchange the required documents, the keys, and the money paid for the property. Before the documents are signed, mortgage…

Signed into law in December 2020, the Trademark Modernization Act (TMA) was part of a COVID-19 relief package. The Act was assessed by several authorities of the segment before its introduction to  US Congress, including…

Florida trademark applicants have two options for registration – filing with the Florida Department of State or the United States Patent and Trademark Office (USPTO). When compared to state registration, applying for a trademark with…

Statistics show that Florida is the home to more than 2.5 million small businesses. Such a competitive business environment requires entrepreneurs to solidify their brands and distinguish themselves to stand out from competitors.   When should…

The term “logo” refers to a name, mark, or symbol that represents an idea. Often crafted with a combination of text and images, a solid business logo must demonstrate what a business does and what…